Mastercard Illustration Guide — Cody King

Telling mastercard stories through people, objects, and spaces

The purpose of this project was to highlight the power of illustration and to express narratives that build meaning into the Mastercard brand. We were tasked with creating a wide range of assets across four themes: education and technology, healthcare and travel, lifestyle, and small businesses. These assets are used by the wider Mastercard team to walk business owners through the process of commissioning an illustration.

Client: Mastercard

Agency: Imagination

Role: 2D Designer

lifestyle

2194_Mastercard_Illustration_Work_Home_Lifestyle_20231205_Record Store.png

2194_Mastercard_Illustration_Work_Home_Lifestyle_20231205_Gym.png

2194_Mastercard_Illustration_Work_Home_Lifestyle_20231205_Kitchen.png

2194_Mastercard_Illustration_Work_Home_Lifestyle_20231205_Restaurant.png

2194_Mastercard_Illustration_Work_Home_Lifestyle_20231205_Theatre.png

education & technology

2194_Mastercard_Illustration_Data_Analytics_Inclusion_20231205_Digital Payment Analytics.png

Mastercard_Illustration_Digital_Biometrics dark.png

2194_Mastercard_Illustration_Data_Analytics_Inclusion_20231205_Inclusion.png

Mastercard_Illustration_Digital_E-commerce dark icons_E-commerce light.png

2194_Mastercard_Illustration_Data_Analytics_Inclusion_20231205_Data Cloud.png

2194_Mastercard_Illustration_Data_Analytics_Inclusion_20231205_Abstract Data 2.png

Small businesses

Mastercard_Illustration_Small_Businesses_Flower shop.png

Mastercard_Illustration_Small_Businesses_Wood shop.png

Mastercard_Illustration_Small_Businesses_Pastry shop.png

Mastercard_Illustration_Small_Businesses_Food truck burgers.png

Mastercard_Illustration_Small_Businesses_Food truck pizza.png

Mastercard_Illustration_Small_Businesses_Home office back view.png

Mastercard_Illustration_Small_Businesses_Home office front view.png

Mastercard_Illustration_Small_Businesses_Farmers Market.png

healthcare & travel

2194_Mastercard_Illustration_Healthcare_Travel_Tourism_20231205_City Planner.png

2194_Mastercard_Illustration_Healthcare_Travel_Tourism_20231205_Tourism.png

2194_Mastercard_Illustration_Healthcare_Travel_Tourism_20231205_Pharmacy.png

2194_Mastercard_Illustration_Healthcare_Travel_Tourism_20231205.png

2194_Mastercard_Illustration_Travel_20231101_Home office back view.png

2023 NFL London Games

Shell National Wholesale Conference